The avalanche-like growth of the product range and means of its promotion on the market create enormous difficulties for the formation of reasonable consumer preferences. In such a situation, a public service is needed to help make a choice taking into account the ratio “price-quality”. The choice of goods on the basis of this principle is not easy, but it is necessary in the conditions of rapid development of the commodity market. Approaches to such a choice are described: the concept of independent regulation and control and the concept of adaptive regulation and control; the disadvantages of the first and the advantages of the second are shown. The application of both approaches is illustrated by a real example from judicial practice.
justified and imputed needs, regulatory impact, independent and adaptive regulation and control, the boundaries of the confidence interval, the interval of values of the controlled indicator, the volume of measurements
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